Some experts trace the chicken boom’s origins back even further. has risen 16.6 percent per capita since 2010, he says, compared to – 2.5% decline for beef. “Chicken consumption has been increasing almost nonstop since 2009,” says Altin Kalo, a commodity analyst at Steiner Consulting. For instance, McDonald’s, by its own admission, suffered a chicken sales dip due to “competitive pressure” following the sandwich’s release.Įven so, this war didn’t begin overnight. It even prompted Chick-fil-A to engage in a spot of feisty corporate subtweeting, soon followed by a more direct “clap back” from Wendy’s.īut the arrival of Popeye’s chicken sandwich wasn’t just a hit to QSR’s pride - for some, it affected their bottom line. The sandwich sold out within two weeks of launch and doubled Popeyes’ store traffic with an average of 1,000 sandwiches purchased per store per day. “We were expecting it to be popular, but we weren’t expecting the huge conversation that blew up around it,” Popeyes CMO Bruno Cardinali told HYPEBEAST, adding that there was one tweet about Popeyes every second for the two weeks of the sandwich’s launch that August. Some coverage of these so-called “chicken wars” has attributed the boom to Popeyes’ wildly successful fried chicken sandwich, which debuted in August 2019. HYPEBEAST spoke to a few of these restaurants and some QSR experts to see what, if anything, one can learn from a “chicken war.” So, here’s a few pointers to bear in mind as you sample the new fare. But when you peek beneath the pun-riddled surface, there are serious dimensions to consider. Between merch drops and URL feuds, it’s become one of the more surreal news phenomenons to emerge in an already surreal time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |